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Protecting Your Customers

Websites that take credit cards have a real responsibility to protect their customers as much as possible from theft. The little security lock on the screen is intended to provide user assurance their information is protected from hackers and people intent on stealing credit card information for their own purposes or to sell to others. The PCI or payment card industry standards are established based on ongoing research and study of controls needed to protect consumers in the cyber world. The ecommerce storefront chosen by the website developer should adhere to the PCI standards because the standards reflect the most secure procedures and protocols for preventing credit card theft. 
 
Choosing the right PAPB certified software is critical for protecting website users. The Visa payment applicable best practice assessments look at things like retention of credit card data or storing of magnetic strip information. The best ecommerce practices insure customer credit card details are only stored if the customer chooses to have it stored for future purchases. The software program also protects the data that is stored from access by anyone except the website owner. When you see the last 4 digits of a stored credit card number on the best shopping cart page there should be assurance that unauthorized users cannot see the remaining digits. This requires complex software programming that can be regularly updated to protect against the latest hacking efforts.
 

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